![]() ![]() Launching the campaign on the 65th anniversary of Bannister's feat, the parallels were obvious - as was the sense of history around what Eliud was hoping to achieve.Įliud had been in the UK for the London Marathon - and arrived in Oxford just two days after breaking the course record. We'd also captured content with Eliud at the Iffley Road Running Track in Oxford - the site where Roger Bannister broke the four-minute mile barrier in 1954. ![]() Of course, our work on #INEOS159 had already started well before 6th May.Īfter pitching and winning the business, we at The Playbook got to work creating the digital strategy for the campaign - setting the foundations for an event that planned to capture the attention of the world. ![]()
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